# Survey finds public want media to highlight emergencies sooner

- Link: https://fundraising.co.uk/2007/08/14/survey-finds-public-want-media-highlight-emergencies-sooner/
- Published: 2007-08-14T23:00:00+01:00
- Author: Howard Lake

Research from CARE International has found that almost three-quarters (74%) of Britons
think that it is the media’s responsibility to inform them about emergencies earlier,
so that they can donate if they wish to. In addition, 68% would rather give money
in advance of an emergency to prevent it than donate after the event.
According 
to the survey, news and current affairs reports are the second largest motivator
to donate to an emergency, after fundraising by friends and colleagues.

The survey also revealed that 67% of people want to be told more about what happens
in the long-term to people affected by an emergency.

Alastair Stewart, newscaster and patron of CARE International UK, said: “news editors
must sit up and listen to what the public want to hear about. The media has a responsibility
to look for new ways of reporting emergencies, particularly food crises, before 
they reach their peak and after. Not only for the public who demand it, but for 
the children and families that this will help to shelter from the worst effects 
of emergency – deepened poverty and death.”

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Carol Monoyios, marketing director of CARE International UK, added: “It is heartening
that people want to know about and understand emergencies. This survey reveals the
crucial role of the media in finding ways to satisfy this public interest, and of
aid agencies in encouraging action.”

The research was carried out by BMRB Omnibus Surveys using computer assisted telephone
interviewing of 1,003 nationally representative adults aged 16 or over in Great 
Britain. Data collection took place from 13 – 15 April 2007.

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