# Red Cross floods appeal reaches £1 million

- Link: https://fundraising.co.uk/2007/08/02/red-cross-floods-appeal-reaches-1-million/
- Published: 2007-08-02T23:00:00+01:00
- Author: Howard Lake

The British Red Cross National Floods Appeal total reached £1 million eight days
after it was announced. The total includes a £100,000 donation from The Vodafone
Group Foundation.
Many of Vodafone’s staff who live near their Newbury headquarters
have been affected by the flooding.

Andrew Dunnett, Director of The Vodafone Group Foundation, said: “The Vodafone Group
Foundation felt it was vital to support the British Red Cross to assist communities
devastated by the recent floods.

“As the biggest domestic emergency relief operation since the Second World War, 
we believe it is critical to ensure that the ongoing relief effort can get to those
who most need it. We hope our donation to the National Floods Appeal, combined with
assisting projects in our region, will go some way to ensure a speedy programme 
of recovery.”

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Corporate donations to the appeal have also come from ABN AMRO Mellon, Brit Insurance,
Capital One, Centrica, John Lewis Partnership, and Microsoft. Tesco have also donated
to Flood Appeal and have also provided food and water for distribution by the Red
Cross to people affected by the flooding.

Collections have been taking place in Asda stores throughout the country, with the
amount raised to be matched by the Asda Foundation. Local Sainsbury’s stores are
also supporting the appeal. Land Rover has also provided four vehicles, which have
been used to help with the relief efforts in Gloucestershire.

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