# RAF Benevolent Fund in face-to-face recruitment drive

- Link: https://fundraising.co.uk/2007/08/02/raf-benevolent-fund-facetoface-recruitment-drive/
- Published: 2007-08-02T23:00:00+01:00
- Author: Howard Lake

The Royal Air Force Benevolent Fund is to recruit new supporters via face-to-face
fundraising at major UK air shows this summer.
The campaign has been planned with
agency Burnett Works and executed by Fundraising Initiatives Ltd. It aims to recruit
new donors onto an £8.50 per month regular giving programme.

Fundraisers have already joined RAF Benevolent Fund staff at the RAF Waddington 
Air Show and will also attend the Eastbourne International Air Show in August. Up
to 650,000 are expected to attend the two events.

Louise Gibson, Relationship Marketing Manager at the RAF Benevolent Fund, said: “
This is a test exercise for us, but one which we feel has great potential. There
are over 20 air shows in the UK every year, so the results and feedback we gather
from these trials will be used to inform our plans for the coming years.”

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