# Guide Dogs elicits supporters’ opinions on legacy marketing messages - Link: https://fundraising.co.uk/2007/07/31/guide-dogs-elicits-supporters-opinions-legacy-marketing-messages/ - Published: 2007-07-31T00:00:00+01:00 - Author: Howard Lake The Guide Dogs for the Blind Association is canvassing supporters to seek their views on legacy fundraising whilst prompting them to either leave a legacy themselves or confirm whether they have already included the charity in their Will. Guide Dogs’ direct marketing agency TDA recently carried out research that suggested many people who regularly give to charities don’t plan to remember any in their Will and are disenfranchised by traditional legacy messages. This campaign, developed by TDA, aims to harness the views of some of the charity’s loyal supporters to enhance the development of a strategic legacy programme. Tailored communications will be sent to warm contacts who have previously indicated that they have left money to Guide Dogs in their Will and those who haven’t. A survey- based response device will seek their opinions on a range of legacy messages related to the charity to indicate which are most persuasive. People who have already decided to leave a legacy will be asked what prompted them to do so and where location fits, supporters will also be invited to an event where they can find out more about what legacies mean to the charity. ## Advertisement [⌊Posthub advert. You create the campaign. We'll handle the postal journey. Get started at post-hub.co.uk.⌉](https://fundraising.co.uk/ads/posthub-20261007-300x250/) more: www.guidedogs.org.uk * **[Corrie's Sue Nicholls urges pet lovers to 'Gift Aid it' today!](https://fundraising.co.uk/2007/10/04/corrie039s-sue-nicholls-urges-pet-lovers-039gift-aid-it039-today/)**( 4 October 2007) * **[Perfect the art of giving and receiving – this Christmas, says IPW](https://fundraising.co.uk/2007/11/28/perfect-art-giving-and-receiving-christmas-says-ipw/)**( 28 November 2007) * **[Sponsor a Christmas dinner and that’s just for starters](https://fundraising.co.uk/2007/11/29/sponsor-christmas-dinner-and-s-just-starters/)**( 29 November 2007)