# NSPCC and Whitewater in new legacy strategy

- Link: https://fundraising.co.uk/2007/07/26/nspcc-and-whitewater-new-legacy-strategy/
- Published: 2007-07-26T23:00:00+01:00
- Author: Howard Lake

The NSPCC has appointed DM specialist Whitewater to help develop its legacy fundraising.

The NSPCC has put togerher a new strategic legacy directorate whch will work in 
partnership with Whitewater to create and drive a campaign across its supporters
and to the wider market.

Development driector for legacy fundraising Stephen George said: We want to apply
our learning from Full Stop and give this special way of giving some new energy,
commitment and creativity.

We are developing a fresh approach to legacies with a strong emphasis on the donor
and to enable our staff and volunteers to have a natural and inspiring conversation
with anyone about how a gift in their will can help children.

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Whitewater will work with the charity to develop an integrated approach across the
whole of the NSPCC, an internal campaign with the NSPCC’s closest supporters and
a wider marketing campaign in the new year. It will also involve a tribute fund 
element and will support the NSPCC’s newly developed common legacy approach.

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