# Justgiving creates application for Facebook users

- Link: https://fundraising.co.uk/2007/07/26/justgiving-creates-application-facebook-users/
- Published: 2007-07-26T23:00:00+01:00
- Author: Howard Lake

**Online fundraising service Justgiving.com has created a fundraising application
for the Facebook social networking website. Currently in a beta phase, the new application
will allow Facebook users to add a Justgiving element to their profile, allowing
them to track their fundraising progress and raise more funds from their network
of online ‘friends’.**

Since 2001 Justgiving’s users have created over half a million fundraising pages
raised more than £180 million for the 3,000 charities they work with.

Facebook already contains over 500 Justgiving groups set up by people fundraising
for their favourite charity. Over 100 events and many charities are also creating
their own Facebook groups to raise awareness and increase fundraising from some 
of Facebook’s 30 million users.

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The Justgiving application, expected to be available to consumers in late July, 
will allow fundraisers to accept donations from all over the world, and reclaim 
Gift Aid from UK taxpayers. It offers yet another method of promoting individuals’
fundraising activities by promoting them on their Facebook page and amongst their
online friends.

The new application has been in development since Facebook opened their network 
to external developers in May 2007.

Matthew Knights, Technical Architect for Justgiving, said: “We want to help our 
users raise as much as they possibly can, and a proper application is so much more
compelling than a standard hyperlink. It’s a perfect fit for Facebook users who 
are doing a traditional sponsored event or have created their own appeal; I think
anyone would be hard pushed to find an easier way to engage their friends and contacts
more quickly.”

Justgiving estimates that 10-15% of its users have a Facebook account, which, combined
with the rapid viral growth of the Facebook network, has made the development “an
obvious next step to meet growing user demand”.

Justgiving’s US sister company Firstgiving is also working on a Facebook app for
its users.

Justgiving’s app joins a growing number of fundraising or charity sector tools made
available to Facebook users such as Chipin.com, Causes, Change.org, and GoodStorm
Make Some Noise (for Amnesty International).

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