# Fashionable SMS fundraising - Link: https://fundraising.co.uk/2007/07/25/fashionable-sms-fundraising/ - Published: 2007-07-25T22:21:19+01:00 - Author: Howard Lake [⌊1-shirt.jpg⌉⌊1-shirt.jpg⌉[ I originally mentioned this on [livinginadigitalworld.com](http://livinginadigitalworld.com) a couple of months back, but it’s such a fun idea that I thought it worth mentioning here too. [Reactee](http://reactee.com) is a great online t-shirt site which not only offers shoppers the opportunity to share their views on any subject that takes their fancy through a personalised t-shirt – but takes t-shirt communication to a completely new level by creating clothing that “texts back”. Every Reactee t-shirt displays the wearer’s personal slogan plus a keyword and SMS shortcode. Anyone interested in knowing more about the slogan – or the wearer – can text-in the keyword and will automatically receive a response set by the wearer. The responses can be updated as often as the wearer wants, and they receive a notification each time someone texts their t-shirt. ## Advertisement [⌊Posthub advert. You create the campaign. We'll handle the postal journey. Get started at post-hub.co.uk.⌉](https://fundraising.co.uk/ads/posthub-20261007-300x250/) So far, Reactee t-shirt wearers apparently range from those just looking for a personal response (_“Am I hot?”_ seems quite popular) to those wanting to raise awareness of charities or political campaigns. One young Democrat has created an _“Obama for President”_ t-shirt and updates her text response each week with a new reason to support him. Seems like there could be real potential for charities with their own shortcode services already in-place to replicate the idea in support of their own campaigning or fundraising. * **[Great nonprofit online advertising](https://fundraising.co.uk/2007/07/29/great-nonprofit-online-advertising/)**( 29 July 2007) * **[A digital idea for legacy fundraisers?](https://fundraising.co.uk/2007/07/31/digital-idea-legacy-fundraisers/)**( 31 July 2007) * **[Telegraph Advert](https://fundraising.co.uk/2007/08/06/telegraph-advert/)**( 6 August 2007)