# Toybox enlists Broadsystem for ‘text4email’ campaign

- Link: https://fundraising.co.uk/2007/07/23/toybox-enlists-broadsystem-e%cb%9ctext4email039-campaign/
- Published: 2007-07-23T23:00:00+01:00
- Author: Howard Lake

![](https://www.fundraising.co.uk/files/images/news/4957.gif)

Christian charity Toybox has appointed Broadsystem, the multi-channel marketing 
agency, to execute its first ‘text4email’ campaign this summer to raise awareness
of its activities and increase revenue from donations.

Posters and leaflets distributed at summer events across the UK, beginning in July,
will encourage prospective supporters to text the keyword ‘Toybox’ followed by their
email address to 81222, in order to receive an email containing further information
on Toybox’s activities with the street children of Latin America, including links
to their website¹.

The initial period will last three months with the chance of being deployed in further
donor recruitment and promotional activities later in the year. Broadsystem was 
awarded the work without a pitch. Toybox is a Christian charity committed to providing
hope for the most disadvantaged children, young people and their families, principally
in Latin America.

## Advertisement

Caroline Worboys, chief executive, Broadsystem, said: This ‘text4email’ campaign
allows potential supporters of Toybox to find out more about the work that the charity
does on their terms. Marketing activity is often a challenge for Charities as they
can’t be seen to be profligate with donor’s money. It is therefore essential that
they seek to maximise marketing spend on campaigns of this kind. Broadsystem is 
able to offer a powerful and cost effective solution to Toybox which will serve 
to enhance long-term supporter relations. We are delighted to be working with Toybox
on this innovative campaign.

Angela Murray, advocacy coordinator, said: “The idea with the campaign is to initiate
dialogue with audiences of all ages and engage them with our work in a cost effective
way. We are excited to be pioneering this marketing approach as part of our donor
recruitment strategy.”

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