# New name and look for Leonard Cheshire

- Link: https://fundraising.co.uk/2007/07/19/new-name-and-look-leonard-cheshire/
- Published: 2007-07-19T23:00:00+01:00
- Author: Howard Lake

**Disability charity Leonard Cheshire has unveiled its new name and ‘look’. From
autumn 2007 the charity will be known as Leonard Cheshire Disability: the new name
retains its founder’s name and therefore its reputation while also making it explicit
what it does.**

The charity’s new square logo emphasises the word ‘ability’ to demonstrate its belief
that society should recognise and embrace disabled people’s abilities.

Director General Bryan Dutton said: “We are one of the largest charities in the 
country, yet very few people today know about us. That is about to change… Our new
look and feel will help us to campaign vigorously to change the way that society
thinks about, and responds, to disability.

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“Leonard Cheshire Disability allows us to spell out what we do very clearly and 
keep hold of our history at the same time.”

The new name and look will be launched formally in October as part of a public awareness
campaign by the charity to change people’s attitudes to disability.

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