# Bluefrog give direct mail donors a blog of their own

- Link: https://fundraising.co.uk/2007/07/19/bluefrog-give-direct-mail-donors-blog-their-own/
- Published: 2007-07-19T15:35:43+01:00
- Author: Howard Lake

Direct marketing agency Bluefrog has invited donors who receive direct mail to share
feedback in public on a blog, charitybloggers.com.

Bluefrog explain that the blog is intended to help donors communicate with charities
and for fundraisers and direct marketing agencies to hear first-hand how their appeals
are received. “Our bloggers put aside a little time for one reason – they support
charities and want to help them communicate better. They receive no remuneration
and publish anonymously so they are free to say what they like. Their opinions are
uncensored and unedited – like it or not!”

Bluefrog believe that “ultimately this [blog] will help every charity communicate
better in the future”.

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www.charitybloggers.com

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