# Fundraising regulator advert cleared by ASA

- Link: https://fundraising.co.uk/2007/07/11/fundraising-regulator-advert-cleared-asa/
- Published: 2007-07-11T23:00:00+01:00
- Author: Howard Lake

The FundRaising Standards Board is in the clear over an advertisement that appeared
in the national press earlier this year.
The Advertising Standards Association (
ASA) had received complaints that the advert misleadingly implied that charities
that were not members of the FRSB were generally untrustworthy. One complainant 
challenged whether the ad misleadingly implied that charities that were members 
of the FRSB were generally trustworthy in respects other than fundraising.

The ASA adjudication said: We considered that the ad made clear that the FSB scheme
related to fundraising only and merely encouraged people to look out for the FSB
tick before donating.

The FRSB (then the FSB) had pointed out that the ad made clear that charities who
belonged to the organisation had made the commitment to be ‘honest, respectful and
accountable’ in their fundraising and that the ‘tick’ logo was used to inspire confidence
because member charities had comitted to best practice.

## Advertisement

The FSB took advice from the Code of Advertising Practice Copy Advice team before
launching the campaign and believed the ad had not implied the public should only
trust charities that belonged to the FSB.

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