# New edition of Corporate Fundraising Guide out next week

- Link: https://fundraising.co.uk/2007/07/05/new-edition-corporate-fundraising-guide-out-next-week/
- Published: 2007-07-05T23:00:00+01:00
- Author: Howard Lake

**A new edition of Valerie Morton’s ‘Corporate Fundraising Guide’ will be launched
by the author at the Directory of Social Change stand at the Institute of Fundraising’s
annual Convention at the Hilton London Metropole on 9 July at 12.45pm.**

The third edition sets out the principles of corporate fundraising and includes 
case histories from a wide range of charities and companies.

It will help readers decide whether corporate fundraising is an appropriate direction
for their charity, develop an outline strategy, and make their first approach to
companies in an appropriate way.

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The author first gained experience in corporate fundraising at NSPCC where she was
responsible for both the first £1 million company adoption of a charity with Asda
and the development of a substantial stream of income from the then newly introduced
payroll giving scheme.

In her current role as a fundraiser and consultant, Valerie has worked with many
clients to develop innovative corporate partnerships and to maximise income from
corporate relationships.

“Valerie has pulled together such great talent from the corporate fundraising world
in this collaborative work. It will make this new edition of her well established
Guide even more successful,”‘ said John Martin, DSC’s Commissioning Editor.

The book retails at £22.95 and can be ordered online from the DSC. Institute of 
Fundraising members can buy the guide at a a discount of 15% to IOF members on the
launch day.

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