# BHF wins PR award for its 'Doubt Kills' campaign

- Link: https://fundraising.co.uk/2007/07/05/bhf-wins-pr-award-its-039doubt-kills039-campaign/
- Published: 2007-07-05T23:00:00+01:00
- Author: Howard Lake

The British Heart Foundation (BHF) has won the award for best Integrated Campaign
at the Chartered Institute of Public Relations Awards 2007 for its ‘Doubt Kills’
campaign, which depicted a man with a tightened belt of skin around his chest.
The
campaign, launched last November with press, poster and radio advertising, was aimed
at raising awareness of the symptoms of a heart attack and urging people suffering
them to call 999 without delay.

The campaign was recognised by the judges for its excellent integration of communications
disciplines – marketing, advertising and PR – to get its message across to adults
across the UK.

The award comes just two weeks ahead of the next phase of the campaign, Chest Pain
Awareness Day on July 19.

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The charity was also a runner up in the Public Affairs category for its campaigning
work under the banner of the Food4Thought campaign, aimed at keeping childhood obesity
and nutrition high on the political agenda.

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