# FARM-Africa launches online ethical wedding service

- Link: https://fundraising.co.uk/2007/07/03/farmafrica-launches-online-ethical-wedding-service/
- Published: 2007-07-03T23:00:00+01:00
- Author: Howard Lake

**FARM-Africa, the charity that works to reduce poverty in eastern Africa and South
Africa, has created its own online ethical wedding service, enabling couples to 
use their wedding list to help make a lasting difference to some of the poorest 
families in Africa.**

Couples using the service encourage their families and friends to visit the website
and, instead of buying another toast rack, buy a bee hive, tools and seeds. or a
dairy goat for an African family.

FARM-Africa lets couples choose to set up the African Dowry gift list on its own,
or use it along with a more traditional gift list to give friends and family a choice.

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The new wedding site complements FARM-Africa’s other ethical gift site at www.farmfriends.
org.uk.

The new site was built with consultancy and technical assistance from consultancy
and content management specialists Pixl8 Interactive and Western Consulting, the
consulting arm of Western Group.

Michael Newsome, Director of Fundraising at FARM-Africa, said: FARM-Africa is enormously
thankful to Pixl8 Interactive who massively exceeded our expectations and delivered
far more than we had expected and kindly donated the content management software
for the site.

“We are also hugely grateful for the support, generosity and counsel of Western 
Consulting who have made this whole venture possible and also donated their pioneering
Listen Marketing software and ongoing technical support.”

Of the site’s value Newsome said: “By using the African Dowry website you can set
up a gift list which will help to support FARM-Africa’s projects in east and South
Africa. It’s great for couples to know that their wedding will keep on giving for
years to come, long after the cake and the confetti is over.”

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