# Charity press releases ask for a web link

- Link: https://fundraising.co.uk/2007/06/28/charity-press-releases-ask-web-link/
- Published: 2007-06-28T10:01:31+01:00
- Author: Howard Lake

Well done to Colin Brook, Senior Communications Officer at [Vitalise](http://www.vitalise.org.uk),
the national disability charity. His press releases include a sentence I’ve not 
seen on other charity press releases: “The Vitalise website is www.vitalise.org.
uk. Journalists are requested to include the website in all reporting”.

 

Of course, UK Fundraising would also include a web link on its news items, offering
further information. But many print journalists might not consider featuring the
web address in their articles.

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It is surprising how effective a request to “make this your homepage” can be. One
would hope visitors would bookmark a good website, but sometimes you need to ask
them directly to do so.

 

So, a request such as Vitalise’s is certainly worth including in all news releases.

 

Have any other charities taken this approach?

 

 * **[Giving in a digital world – about THIS blog](https://fundraising.co.uk/2007/07/01/giving-digital-world-about-blog/)**(
   1 July 2007)
 * **[Volunteer Fundraiser of the Year](https://fundraising.co.uk/2007/07/03/volunteer-fundraiser-year/)**(
   3 July 2007)
 * **[Donor abuse is rife in the sector](https://fundraising.co.uk/2007/07/03/donor-abuse-rife-sector/)**(
   3 July 2007)