# Cutty Sark Trust raises £485 an hour online via JustGiving

- Link: https://fundraising.co.uk/2007/06/26/cutty-sark-trust-raises-485-hour-online-justgiving/
- Published: 2007-06-26T23:00:00+01:00
- Author: Howard Lake

Following last month’s fire on the Cutty Sark clipper in Greenwich, an online fundraising
appeal raised £20,000 in the first two days. Indeed, the page at JustGiving generated
donations at a remarkably consistent rate of around £485 every hour for the first
48 hours.

According to a case study on the JustGiving charities blog, the page, which was
set up on the day of the fire, had by 20 June collected 1,126 donations totalling
£37,443.19 with just under £8,000 reclaimed in Gift Aid.

The average donation to the appeal was £33.25, slightly higher than the overall 
average for JustGiving of £32 including Gift Aid.

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The appeal page worked particular well for overseas donors: around 18% of donations
were made from overseas compared to the JustGiving average of 5%.

According to Louise Massara, Stewardship Manager of the Cutty Sark Trust, “about
10% of funds raised so far has come through the fundraising page. The other money
consists of three large donations totalling £400,000 and more donations coming in
through the post and over the phone.”

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