# QVC receives payroll giving Silver Quality Mark

- Link: https://fundraising.co.uk/2007/06/25/qvc-receives-payroll-giving-silver-quality-mark/
- Published: 2007-06-25T23:00:00+01:00
- Author: Howard Lake

Television shopping channel QVC has been awarded the Silver Payroll Giving Quality
Mark by Charities Aid Foundation (CAF).

QVC’s payroll giving initiative started at the end of 2006 but has already attracted
125 QVC who have pledged £15,990 annually to over 50 local and national charities
of their choice. The most popular are NSPCC, Cancer Research UK, RSPCA, Breakthrough
Breast Cancer and Childline.

The initiative was launched by payroll giving promoter Sharing the Caring, part 
of CAF. It ran events at QVC’s sites in London and Knowsley, giving employees the
opportunity to learn about this method of tax-effective giving, and the chance to
sign up to pledge.

## Advertisement

The Payroll Giving Quality Mark is a Government-funded scheme that recognises and
rewards organisations of all sizes for making payroll giving available to staff.
The Silver Award is given to employers who succeed in persuading 5-9% of their employees
to give direct from their pay.

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