# Rehab Lotteries stop using Tradedoubler affinity marketing

- Link: https://fundraising.co.uk/2007/06/06/rehab-lotteries-stop-using-tradedoubler-affinity-marketing/
- Published: 2007-06-06T23:00:00+01:00
- Author: Howard Lake

Rehab Lotteries are to stop using the TradeDoubler affinity marketing network to“
focus media spend in other areas”. The program will close on the 5 July 2007.

Rehab Lotteries and Bingo, formerly GeLotto, is run by the Rehab Group, a not-for-
profit organisation which provides training, employment, social care and commercial
services for about 60,000 people each year in Ireland and the UK.

It has used the [pay per click opportunities](https://www.whitehat-seo.co.uk/seo-services/pay-per-click-management)
of TradeDoubler since 2005 to generate new users, launching its Bingo product in
February 2006. At that time it was offering affiliates between £4 and £8 for each
new account their website could generate for them. They also ran time-limited promotions
offering bonuses of up to £135 for generating 50 new accounts.

## Advertisement

Oxfam Unwrapped, World Vision, and ActionAid are just some of the charities that
have used TradeDoubler.

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   9 June 2007)

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