# Love UK campaign highlights National Lottery's contribution

- Link: https://fundraising.co.uk/2007/06/05/love-uk-campaign-highlights-national-lottery039s-contribution/
- Published: 2007-06-05T23:00:00+01:00
- Author: Howard Lake

Love UK is a 12-day campaign to celebrate the scale of the money raised by National
Lottery players for good causes. It was launched with a survey which aimed to find
out what the public loved most about the UK and to highlight how many of these things
are funded by Lottery players.
According to the survey, UK residents love the history
and heritage of their country above anything else. In addition we value our sense
of humour above freedom of speech, and traditional roast dinners above takeaways.

Thirty eight per cent of respondents said that it was the ‘history and heritage’
of the UK, which makes them feel most proud, and 24% rated the country’s ‘landscape
and environment’ as top. ‘Culture’ was most important for 12%, and ‘sporting events’
for 7%.

Tessa Jowell, Secretary of State for Culture, Media and Sport, said: “This survey
shows that the £20 billion that the Lottery has raised for Good Causes goes towards
the things that people really love. While some of the projects supported, like the
Angel of the North, have changed the landscape of our nation, an even bigger impact
has been at community level where half of all Lottery money is invested into the
projects that help transform people’s everyday lives.”

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Love UK runs from 4-16 June.

 * **[Epilepsy Research UK condemns cuts in Lottery research funding](https://fundraising.co.uk/2007/06/08/epilepsy-research-uk-condemns-cuts-lottery-research-funding/)**(
   8 June 2007)
 * **[Sky seeks next major charity partner](https://fundraising.co.uk/2007/06/10/sky-seeks-next-major-charity-partner/)**(
   10 June 2007)
 * **[Vodafone Foundation launches €˜Reach' programme](https://fundraising.co.uk/2007/06/12/vodafone-foundation-launches-e%cb%9creach039-programme/)**(
   12 June 2007)