# Nation's charity, trusts outside the box

- Link: https://fundraising.co.uk/2007/05/30/nation039s-charity-trusts-outside-box/
- Published: 2007-05-30T10:45:29+01:00
- Author: Howard Lake

**Full service marketing agency, outside the box, turned a straight-forward design
and marketing brief in to a much enhanced proposition for attracting corporate members
to Europe’s leading conservation charity, The National Trust. **

Drawing on a previous experience of working for corporate support for the arts, 
OTB were instrumental in developing the cost and benefit structure of the just launched
Corporate Supporters Scheme.

Businesses interested in taking corporate membership gain by giving their staff 
free access to National Trust properties as well as many other benefits.

## Advertisement

 [⌊Posthub advert. You create the campaign. We'll handle the postal journey. Get started at post-hub.co.uk.⌉](https://fundraising.co.uk/ads/posthub-20261007-300x250/)

Corporate Partnerships Manager, Elin Horgan, from National Trust’s Business Development
Team, commented on OTB’s appointment; “outside the box impressed us initially with
their inspiring designs, but they have also added significant value to our proposition”
She added that “their understanding of corporate decision-making dynamics has combined
really well with our own expertise on the charity’s positioning and benefits.”

OTB has produced a distinctive brochure, welcome pack, and interactive online access
site for redeeming the benefit vouchers, as well as the supporting leaflets and 
promotional banner stands. Creative Director of outside the box, Chris Arden, explains,“
we’ve exploited the stunning photography of the National Trust’s properties and 
locations to maximise brand identity”.

**Picture Editors**
An image to accompany this article can be downloaded by clicking
on the link below or pasting it into your browser:_[link subsequently deleted]

**Notes for Editors**

Outside the box are the full-service marketing communications specialists, renowned
for innovative thinking and creative online and offline solutions.

Their culture of ‘Marketing Investment’ is based on a heritage of its senior managers,
who have been working at the forefront of direct marketing for over twenty years.

otb are independently owned and are based in the UK, with head offices in Leeds.
A major factor in otb’s long-standing popularity has been the longevity of key staff
and clients.

Originating in 1994, otb are a favoured choice for customer acquisition/retention
campaigns, by the cream of European businesses. Recently this has included:

 * Arup
 * Morrisons
 * ASDA
 * Müller
 * Boots
 * Nestlé
 * Corgi Classics
 * Next
 * Craghoppers
 * npower
 * Dr Oetker
 * Otto
 * Dulux
 * PZ Cussons
 * McCain
 * Seabrook crisps
 * By their very nature, otb know no limits or boundaries, but their core offerings
   are:
 * Branding
 * Corporate Identity
 * Creative Design & Artwork
 * Direct Marketing
 * E-commerce solutions
 * Exhibition Design
 * Point Of Sale materials
 * Print origination/management
 * Sales Promotion
 * Strategic Marketing Communications Planning

Recent wins have meant otb are rapidly growing in staff numbers and client accounts.
Projected billings for 2007 are currently estimated at £8.3 million.

**More Information**
[deleted]www.outsidethebox.co.ukDanni LindleyAccount ExecutiveLexicon
PR Ltd[deleted]Email: [deleted]

 * **[National Trust receives record donation of £4 million from HSBC](https://fundraising.co.uk/2021/05/22/national-trust-receives-record-donation-of-4-million-from-hsbc/)(
   22 May 2021)**

 * **[Trekkers reach dizzy heights for Addenbrooke's](https://fundraising.co.uk/2007/06/05/trekkers-reach-dizzy-heights-addenbrooke039s/)**(
   5 June 2007)
 * **[Four Weeks To Go Until National Convention 2007](https://fundraising.co.uk/2007/06/11/four-weeks-go-until-national-convention-2007/)**(
   11 June 2007)
 * **[New National Manager For Institute Of Fundraising Cymru](https://fundraising.co.uk/2007/06/15/new-national-manager-institute-fundraising-cymru/)**(
   15 June 2007)