# New CEO at MissionFish

- Link: https://fundraising.co.uk/2007/05/23/new-ceo-missionfish/
- Published: 2007-05-23T23:00:00+01:00
- Author: Howard Lake

**Nick Aldridge has been appointed CEO of MissionFish, the charity that facilitates
and verifies giving on eBay. He joins from the Association of Chief Executives of
Voluntary Organisations (acevo), the professional body for the third sector’s chief
executives, where he was deputy CEO and Director of Strategy and Communications.**

MissionFish was founded in the UK in 2005 and offers another online method of acquiring
unrestricted income for charities. eBay for Charity enables eBay’s 15 million or
so members in the UK to give all or a portion of their sale proceeds to charity,
and it provides charities with a low-cost way of selling their own merchandise and
donated goods.

“MissionFish partnered with eBay to form the eBay for Charity Programme in late 
2005 and has already helped to raise millions of pounds for nearly 2,000 charities,”
said Sean Milliken, Founder and Executive Director of MissionFish in the US.

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Sharath Jeevan, head of eBay for Charity, added: “Our partnership with MissionFish
is projected to raise even more money for charities this year and the success of
the programme can be seen by the number of sellers registering this year, with thousands
more in 2007 alone.”

Aldridge takes over as CEO from **Lara Nagoski**, who ran the organisation since
its launch in the UK. She is moving on to progress her career within the social 
enterprise sector.