# New name for National Playing Fields Association

- Link: https://fundraising.co.uk/2007/05/22/new-name-national-playing-fields-association/
- Published: 2007-05-22T23:00:00+01:00
- Author: Howard Lake

**The National Playing Fields Association (NPFA), the charity that safeguards and
improves the UK’s playing fields, outdoor recreation areas and playgrounds, has 
changed its working name to Fields in Trust (FIT) and adopted a new visual identity
to reflect its expanding role.**

The charity was founded in 1925 and currently protects 1,189 sites protected from
building development, covering almost 8300 acres.

**Alison Moore-Gwyn**, chief executive of FIT, explained the need for the change
of name. She said:

## Advertisement

> “In its early years, the NPFA was solely involved in protecting community playing
> fields. But now our work has expanded to protecting and improving other recreation
> areas like kids playgrounds and leisure areas for older people. FIT more accurately
> reflects the type of work we are involved in and the new logo gives us a more 
> dynamic image.”

The new [FIT](https://fieldsintrust.org/) identity was created by creative communications
agency WARL.

The charity is facing a growing caseload of sporting facilities which are under 
threat. Since 2000 the number of planning applications for development on community
playing fields has increased by 103%. Thousands of sites, both large and small, 
for formal and informal activity have been lost in that time.

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