# British Heart Foundation launches £1.5 million appeal

- Link: https://fundraising.co.uk/2007/05/22/british-heart-foundation-launches-15-million-appeal/
- Published: 2007-05-22T23:00:00+01:00
- Author: Howard Lake

The British Heart Foundation (BHF) has launched its annual Help a Heart campaign
to help fund heart research, and is asking the public to help raise £1.5 million.

The campaign has a number of elements designed to engage key audiences. A direct
mail campaign to 13,000 groups and individuals will kickstart the appeal. Also, 
BHF Shops will throughout June be offering two heart ribbons, a plain one for a 
suggested donation of £1 or a special limited edition version for £2.

A range of corporate partners will be supporting the appeal. Flight and Hotel Reservations(
FHR) will donate £2 for every airport hotel and 50p for every car park place booked
to the BHF; Barclays Stockbrokers are offering 10p per trade in stocks and shares
throughout June; and Barclays Wills will donate £5 per will instruction received
in June to the BHF.

Radox has created an exclusive shower range, and George Foreman is offering a discount
on grills with an additional 10% being donated to the BHF. The charity will also
receive a donation of 5p per special pack of skinless chicken breast from Great 
British Chicken. MyMovieStream, the online DVD rental service, will donate £5 for
every person who enjoys a free trial.

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A campaign microsite was launched on 1 May and lists a number of different ways 
in which people can support the appeal.

At local level individuals, businesses and groups will be invited to get involved
by joining one of the many bike rides happening across the country, and a team of
collectors will seek cash donations door-to-door.

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