# EveryChild centralises supporter database with ASI's iMIS

- Link: https://fundraising.co.uk/2007/05/21/everychild-centralises-supporter-database-asi039s-imis/
- Published: 2007-05-21T23:00:00+01:00
- Author: Howard Lake

International development charity EveryChild has used ASI’s iMIS product to centralise
its growing supporter database to enable it to carry out regular marketing activities
to all its 350,000 donors and sponsors.
In selecting a new supporter database EveryChild
set a range of requirements, not least the need to record donors’ communication 
preferences and comply with Gift Aid regulations. The database’s ‘front-end’ also
had to be easy to navigate to enable both administrators and marketers to change
supporter contact details quickly and easily.

After researching other products, including entire replacement systems, EveryChild
selected ASI’s iMIS. Roland Sadler, EveryChild’s Database Manager, who oversaw the
project, said: “iMIS is flexible and robust. Bringing the database in-house has 
meant that not only do we save on supplier costs but we also have complete control
of our own data.”

iMIS enables EveryChild to record all incoming and outgoing supporter correspondence
against the supporter’s record. This means that everything from the method of communication,
the communication source, and the reason behind the contact can be measured and 
analysed.

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With the system in place EveryChild now automatically scans in Gift Aid declarations
and retains its 16,000 forms for safe-keeping as a visual back-up within iMIS.

The system includes integrated QAS (Quick Address System) for rapid and accurate
address verification, automated sending of supporter thank you letters, and links
directly to Crystal Reports so that users can produce fundraising or management 
reports.

Events fundraisers at the charity use the Events module to manage registrations 
for a range of challenges that the charity runs. They create events within iMIS 
and then add the relevant participants within iMIS to the event.

EveryChild runs a child sponsorship scheme to generate income, and iMIS supports
this by creating and updating billing records for sponsor and presenting payments.
Bi-monthly reminder notices can be issued if payments fall behind and the account
falls into arrears.

EveryChild has subsequently upgraded iMIS from version 10 to 10.5. Future plans 
include integrating it more closely with the charity’s website, possibly allowing
supporters to be able to view and update their own contact records online.

iMIS was delivered by ASI’s UK implementation partner, Fisher Technology Plc, which
also gave EveryChild the ability to communicate with supporters via SMS.

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