# Whitewater wins Médecins sans Frontières donor acquisition account

- Link: https://fundraising.co.uk/2007/05/20/whitewater-wins-madecins-sans-frontieres-donor-acquisition-account/
- Published: 2007-05-20T23:00:00+01:00
- Author: Howard Lake

**Whitewater has added to its stable of new accounts with medical relief charity
Médecins sans Frontières which has appointed the direct marketing agency to handle
the creative execution of its new recruitment drive with a budget of £1.4m.**

Médecins sans Frontières needed new creative input to develop powerful campaigns
that are true to MSF’s mission, values and spirit.

According to MSF head of fundraising James Kliffen:

## Advertisement

 [⌊Posthub advert. You create the campaign. We'll handle the postal journey. Get started at post-hub.co.uk.⌉](https://fundraising.co.uk/ads/posthub-20261007-300x250/)

“The generation of ‘baby boomers’ are increasingly important to charities like Médecins
sans Frontières. Whitewater’s understanding of this audience and of the work MSF
volunteers do will prove invaluable in our drive to recruit new people to support
us.”

Whitewater will be producing media inserts, cold mail, doordrops, press advertisements
and online creative executions.

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