# New national charity lottery 'Unity' announced

- Link: https://fundraising.co.uk/2007/05/16/new-national-charity-lottery-039unity039-announced/
- Published: 2007-05-16T23:00:00+01:00
- Author: Howard Lake

**Cumbrian-based Sterling Management Centre has set up nationwide charity lottery
called ‘Unity’ with a weekly jackpot prize of £25,000. The company says that it 
has been developed to make it easier for smaller charities and organisations to 
raise funds through running a weekly lottery draw.**

Unity is open to all charities and voluntary organisations whatever their size. 
Participating charities will receive a marketing pack containing personalised leaflets
and posters promoting their particulra charity lottery.

Sterling has more than 20 years experience in the lottery market and currently provides
services to more than 70 charitable organisations across the UK.

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Richard Dixon, Managing Director of Sterling Management Centre, said: “We help charities
raise over £35 million every year through running lotteries. We have worked with
charities for over 23 years and in this time we have realised that there is a need
for a joint scheme offering charities and other organisations a risk free way to
fundraise. Unity returns 50% of each player’s money to their charity or organisation
and there is no minimum limit of players per organisation.”

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