# 50th Christian Aid Week focuses on climate change

- Link: https://fundraising.co.uk/2007/05/09/50th-christian-aid-week-focuses-climate-change/
- Published: 2007-05-09T23:00:00+01:00
- Author: Howard Lake

This year marks the 50th anniversary of Christian Aid Week, the UK’s longest running
door-to-door fundraising week, and the theme is climate change. The humble red envelope
will be promoted online and offline, as thousands of volunteers prepare to collect
from door to door.
Christian Aid Week this year runs from 13 to 19 May, and is expected
to raise over £15.5 million. The first week in 1957 raised £26,000.

This year’s campaign uses press, TV, online, direct and outdoor, and is expected
to reach 20 million households in the UK and Ireland. The campaign focuses on the
red envelope and how it can transform lives. Adverts show the envelope being transformed
into origami shapes such as a tree or a chicken.

The online campaign encourages people to give online, but also to forward a virtual
red envelope to family and friends.

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 [⌊Posthub advert. You create the campaign. We'll handle the postal journey. Get started at post-hub.co.uk.⌉](https://fundraising.co.uk/ads/posthub-20261007-300x250/)

Over 300,000 volunteers will deliver and collect the envelopes from door-to-door.

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