# Give It reaches £250,000 mark for charities

- Link: https://fundraising.co.uk/2007/04/25/give-it-reaches-250000-mark-charities/
- Published: 2007-04-25T23:00:00+01:00
- Author: Howard Lake

Give It, the not-for-profit organisation behind charitable wedding list service 
The Alternative Wedding List, has generated £250,000 for participating charities
since it was launched in 2004.
The Alternative Wedding List was followed by The 
Alternative Gift List, a service for birthdays, anniversaries and other celebrations,
and The Alternative Christmas List, which allows individuals and groups to hold 
a list for their friends and family to make donations to different charities instead
of buying each other Christmas presents.

Andy Hickey, who heads the operation said: “most of the first £250,000 has been 
generated through The Alternative Wedding List and this year will be the third full
wedding season the service has been available.

“We’ve made steady but slow process as couples often plan far ahead and it’s taken
some time for the concept to be widely accepted, particularly amongst guests invited
to make donations by the couples who have registered. However registrations for 
lists continue to grow year-on-year and we expect 2007 to generate significantly
more than last.”

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The not-for-profit company has also launched The Scottish Wedding List and The London
Wedding List.

Participating charities have not had to pay any upfront costs to be part of the 
service, and “ongoing costs are covered by whatever Gift Aid can be generated on
donations”.

The social enterprise has generated these funds for charities without grants or 
similar funding. It has managed to secure some zero-interest investment which has
helped it to develop and operate the services and to invest in a programme of advertising
in the wedding industry.

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