# Cats Protection adopts grittier DRTV approach

- Link: https://fundraising.co.uk/2007/04/19/cats-protection-adopts-grittier-drtv-approach/
- Published: 2007-04-19T14:25:15+01:00
- Author: Howard Lake

![Cats Protection DRTV ad screenshot](https://www.fundraising.co.uk/files/u11/catsprotection_drtv_2007.
jpg "Cats Protection DRTV ad screenshot")

Cats Protection is launching a new DRTV campaign that takes a hard-line approach
to uncover the plight facing many cats and kittens in the UK.

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The primary objective of the campaign, devised by TDA, is to prompt a regular donation
of £3.00 per month from cat lovers who may not already have a high awareness of 
the charity. The secondary objective is to encourage people to rehome a cat from
one of the Adoption Centres.

Cats Protection staff will feature in the ad which tackles emotive issues such as
the difficulty of finding homes for older cats. The ad does not shy away from the
fact that some homeless cats simply do not survive the dangers they face.

www.cats.org.uk

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