# Nonprofit Online News adopts The Text Email Newsletter (TEN) Standard

- Link: https://fundraising.co.uk/2007/04/14/nonprofit-online-news-adopts-text-email-newsletter-ten-standard/
- Published: 2007-04-14T11:24:58+01:00
- Author: Howard Lake

Congratulations to Michael Gilbert of the Gilbert Center. He has just revamped his
excellent email alert [Nonprofit Online News](http://news.gilbert.org) to make it
more accessible. Specifically he has adopted [The Text Email Newsletter (TEN) Standard](http://www.headstar.com/ten)
as developed by E-Access Bulletin and published by Headstar in partnership with 
the Royal National Institute of the Blind.

Discovering a few years ago this accessibility standard which makes the already 
fairly accessible plain text email message further accessible was quite a revelation.
UK Fundraising News, our fortnightly email newsletter, introduced some of the standard’s
recommendations in its plain text version, although we have certainly not adopted
all of them yet – mea culpa.

So well done Michael for doing so, and for publicising the standard. He writes that
soon “we’ll start incorporating an introduction to the standard in our seminars 
and publications about the use of email. It seems to me that civil society organizations,
with their inherent agenda of public benefit, ought to be thinking very hard about
accessibility.”

## Advertisement

 [⌊Posthub advert. You create the campaign. We'll handle the postal journey. Get started at post-hub.co.uk.⌉](https://fundraising.co.uk/ads/posthub-20261007-300x250/)

He also adds further reason, if one is needed, to adopt the standard: “in a time
of growing suspicion of complex email, the TEN standard could be a very compelling
proposition”.

 * **[Best Donor Acquisition Campaign](https://fundraising.co.uk/2007/04/17/best-donor-acquisition-campaign/)**(
   17 April 2007)
 * **[New website for social entrepreneurs launched](https://fundraising.co.uk/2007/04/19/new-website-social-entrepreneurs-launched/)**(
   19 April 2007)
 * **[Most misheard charity names suggested](https://fundraising.co.uk/2007/04/19/most-misheard-charity-names-suggested/)**(
   19 April 2007)