# Islamic Relief Worldwide adopts automated phone hotline

- Link: https://fundraising.co.uk/2007/04/09/islamic-relief-worldwide-adopts-automated-phone-hotline/
- Published: 2007-04-09T23:00:00+01:00
- Author: Howard Lake

Islamic Relief Worldwide is using an automated phone system from VoxGen to boost
income from calls to its donation hotline and avoid missing calls at peak periods.

The charity realised it need to streamline the telephone donations process in the
wake of natural disasters such as the 2005 Pakistan earthquake. Unprecedented numbers
of people calling in to make donations resulted in a spike in call traffic which
caused staffing problems for the charity, and also resulted in calls being missed.

The charity then approached telephony self-service specialists VoxGen. Its automated
service has, according to the charity, both reduced the costs of administration 
and increased call volumes.

Simon Loopuit, CEO at VoxGen, said: “VoxGen’s products and services were developed
to enable its enterprise and government customers to improve service while reducing
costs. We are delighted that these same products have been able to resolve one of
the key dilemmas facing all charities – how to make it easy for the public to donate
in a cost effective manner.”

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