# Online advertising overtakes newspaper advertising

- Link: https://fundraising.co.uk/2007/03/30/online-advertising-overtakes-newspaper-advertising/
- Published: 2007-03-30T23:00:00+01:00
- Author: Howard Lake

Advertisers spent more on advertising online in the UK last year than they did on
advertising in newspapers, according to research by trade body the Internet Advertising
Bureau (IAB), in partnership with PricewaterhouseCoopers (PwC) and the World Advertising
Research Centre (WARC).
The research found that in 2006 advertisers spent £2.016
billion online compared to £1,9 billion spent on newspaper advertising. Online advertising
accounted for 11.4% of all UK advertising revenues, up from 7.8% in 2005, with newspapers
accounting for a 10.9% market share.

Online advertising last year was just over half the size of TV advertising which
was worth £3.9 billion.

Guy Phillipson, Chief Executive of the Internet Advertising Bureau, said: “2006 
was a tough 12 months for the advertising market as a whole, but once again the 
internet bucked the trend, recording a 41% increase in ad revenues.”

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