# Enhanced supporter information from Blackbaud and Atos Origin partnership

- Link: https://fundraising.co.uk/2007/03/27/enhanced-supporter-information-blackbaud-and-atos-origin-partnership/
- Published: 2007-03-27T23:00:00+01:00
- Author: Howard Lake

**Blackbaud Europe and information technology services provider Atos Origin have
formed a partnership to provide a Supporter Relationship Management (SRM) solution
for large UK-based charities.**

The new service is designed to provide “a 360° view of supporters to enable charities
to maximise their marketing and fundraising projects”.

“The supporter experience is key and their value essential to large charities,” 
said Martin Jervis, Managing Director of Blackbaud Europe. “Our joint co-operation
will give clients the information and processes they need to support and improve
their fundraising and communication strategies.”

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Giles Hutchins, Head of CRM Atos Origin, added: “The SRM solution from this partnership
helps charities to address these issues by providing the information needed to increase
the effectiveness of fundraising campaigns; capitalise on existing relationships
and realise the full value of Gift Aid.

Blackbaud Europe will continue to market to a cross-section of clients while collaborating
closely with Atos Origin on projects involving their large, common clients.

“We are conscious of our obligation to support our clients with mission critical
solutions and need to ensure we also fulfill the wider needs of the sector,” commented
Jervis. “We are delighted that this agreement meets the specific requirements for
some clients at the top end of the Sector, but this in no way diminishes our commitment
to our small and medium-sized clients. Blackbaud will continue to provide complete
solutions for not-for-profit organisations at every sector level.”

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