# SCIAF launches ‘Wee Box’ campaign for Lent

- Link: https://fundraising.co.uk/2007/03/23/sciaf-launches-039wee-box039-campaign-lent/
- Published: 2007-03-23T00:00:00+00:00
- Author: Howard Lake

![](https://www.fundraising.co.uk/files/images/news/4736.jpg)

Scottish Catholic International Aid Fund (SCIAF) has launched a home collecting 
box campaign to run through Lent. The ‘[Wee Box](http://www.sciaf.org.uk/video/wee-box-big-change.html)‘
campaign has been designed to boost the charity’s Lent campaign income by 50% and
specifically to target lapsed donors “who grew up with the SCIAF annual Lent campaign
at school and church” and convert them back into regular donors.

The campaign has been developed with BD-NTWK Scotland. The campaign includes a microsite,
a Google adword campaign and a [MySpace ](https://www.fundraising.co.uk/www.myspace.com/theweebox)
page. The microsite includes blogs from SCIAF staff, although technically they don’t
appear in blog format e.g. with comments and trackbacks.

The campaign is being promoted with Lent packs sent to parishes and schools, a test
mailing to 50 Scottish businesses, and a warm mailing to 35,000 SCIAF donors.

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