# CLIC Sargent uses online affiliate marketing to recruit supporters

- Link: https://fundraising.co.uk/2007/03/17/clic-sargent-uses-online-affiliate-marketing-recruit-supporters/
- Published: 2007-03-17T00:00:00+00:00
- Author: Howard Lake

Children’s cancer charity CLIC Sargent is using online affiliate marketing network
AffiliateFuture to recruit new supporters. It is offering £1 commission for each
unique and valid sign-up on its website.
Like other charities, CLIC Sargent is clear
that any online affiliate partners can not cause problems for its own online marketing,
especially in terms of keyword buying, so site publishers must agree that “no affiliates
may bid on our brand names or variations of the brand name”.

The campaign offers three different banner adverts – a 120×600 skyscraper, 468×60
banner, and 120×60 button advert. All of them say “every day 10 families are told
their child has cancer. Can you help? Click here to help support children with cancer”.

The adverts take the visitor to a dedicated site – www.donor-connect.org.uk – which
focuses on securing registrations of people interested in helping the charity.

## Advertisement

CLIC Sargent is one of a growing number of charities that are using or who have 
tested online affiliate marketing including Save the Children, Barnardo’s, Oxfam,
Sight Savers International, the British Red Cross, and the Institute for Cancer 
Research.

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