# Comic Relief embraces social networking sites

- Link: https://fundraising.co.uk/2007/03/16/comic-relief-embraces-social-networking-sites/
- Published: 2007-03-16T00:00:00+00:00
- Author: Howard Lake

This year’s Comic Relief Red Nose Day campaign has embraced a wide range of social
networking sites and services, demonstrating just how much a charity can use these
services to generate interest, support, donations and website traffic.
Comic Relief’s
attempt to exploit the potential of social networking sites is clear from it’s “
In a nutshell” section at the bottom of its Rednoseday.com website.

“Find us” it says on a range of social networking – OK, Web 2.0 if you prefer – 
websites, namely:

* MySpace

## Advertisement

* Bebo

* eBay

* Flickr

* YouTube

* Piczo

There’s also a [Red Nose Day Moblog](http://moblog.co.uk/blogs.php?show=13785) (
or mobile blog) for this year’s campaign where people are encouraged to take a photo
of themselves wearing a red nose and texting it to the website. Girls Aloud and 
The Sugababes, who have created this year’s campaign song, have all used it.

While reaching out to use these services Comic Relief hasn’t forgotten its experience
and history of providing its supporters with material for them to use on their websites,
blogs and social networking pages. It is offering banner adverts, button adverts,
photos/images, and videos. It encourages supporters to cut and paste these assets
and generate further publicity and support for the campaign.

Indeed, this year Comic Relief has for the first time added “Your Personal Fundraising
Space”, offering volunteer fundraisers the chance to create their own MySpace-type
page on the site. Fundraisers can use this tool to publicise their fundraising, 
contact their friends and family and generate further support for their efforts.
At the same time they can keep track of how much money they have raised from all
these contacts.

 * **[CLIC Sargent uses online affiliate marketing to recruit supporters](https://fundraising.co.uk/2007/03/17/clic-sargent-uses-online-affiliate-marketing-recruit-supporters/)**(
   17 March 2007)
 * **[Comic Relief to earn income from bloggers' stories](https://fundraising.co.uk/2007/03/21/comic-relief-earn-income-bloggers039-stories/)**(
   21 March 2007)
 * **[Royal Marsden Hospital uses podcast in fundraising campaign](https://fundraising.co.uk/2007/03/23/royal-marsden-hospital-uses-podcast-fundraising-campaign/)**(
   23 March 2007)