# YooMedia to handle red button donations for Red Nose Day

- Link: https://fundraising.co.uk/2007/03/15/yoomedia-handle-red-button-donations-red-nose-day/
- Published: 2007-03-15T00:00:00+00:00
- Author: Howard Lake

Interactive media, gaming and mobile entertainment group YooMedia will be handling
red button interactive TV donations for tomorrow’s Red Nose Day campaign.
The company
will provide the return path capability, secure data capture and fulfillment of 
donations made by interactive television for Red Nose Day. It will do so not only
on the night of 16 March, but also for two weeks after the event.

During the last Red Nose Day in 2005, YooMedia handled more than 70,000 red button
donations worth almost £1.6 million.

Martin Gill, head of new media for Comic Relief said: “With so many of our audience
using digital satellite services in the UK, a secure and robust donation mechanic
using the red button is a brilliant response channel that has seen significant growth
in the last five years.”

## Advertisement

YooMedia provides similar services for Sport Relief and BBC Children in Need.

 * **[Comic Relief embraces social networking sites](https://fundraising.co.uk/2007/03/16/comic-relief-embraces-social-networking-sites/)**(
   16 March 2007)
 * **[CLIC Sargent uses online affiliate marketing to recruit supporters](https://fundraising.co.uk/2007/03/17/clic-sargent-uses-online-affiliate-marketing-recruit-supporters/)**(
   17 March 2007)
 * **[Comic Relief to earn income from bloggers' stories](https://fundraising.co.uk/2007/03/21/comic-relief-earn-income-bloggers039-stories/)**(
   21 March 2007)