# Save the Children launches Congo appeal

- Link: https://fundraising.co.uk/2007/03/12/save-children-launches-congo-appeal/
- Published: 2007-03-12T00:00:00+00:00
- Author: Howard Lake

Save the Children has appointed TDA to create a restricted income direct marketing
campaign to raise funds for work with children in the Democratic Republic of Congo.

The emotive campaign will target warm supporters, asking for an extra gift to help
children caught in the middle of a humanitarian crisis caused by the five-year long
civil war in the country. The charity says that, without funding, the project will
not be able to go ahead: the creative takes a hard-line approach to communicate 
the urgency of the situation.

Clare Bickerdike, Financial Product Manager at Save the Children, said: “TDA has
devised an engaging and compelling campaign that is simple but passionate with a
clear reason for giving. The aim is to educate donors about the acute crisis whilst
demonstrating how Save the Children can improve the quality of life for children
in the country.”

“This is a restricted income appeal for a specific project in the Democratic Republic
of Congo, said Sarah Don-Bramah, Account Director at TDA. “The tight parameters
have enabled us to create a strong, highly focused campaign. The creative treads
a fine line to ensure that it communicates the harsh realities of the situation 
whilst showing how each and every contribution will make a valuable difference to
children who have experienced the very worst that life has to offer.”

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