# Ruling leads to change in Trocaire Lenten campaign

- Link: https://fundraising.co.uk/2007/03/12/ruling-leads-change-trocaire-lenten-campaign/
- Published: 2007-03-12T00:00:00+00:00
- Author: Howard Lake

Trócaire has been informed by the Broadcasting Commission of Ireland that it is 
confirming its initial decision in relation to Trócaire’s Lenten advertisement on
gender equality, deeming that the campaign is toward a political end. This has forced
Trocaire to amend the advertisement in the midst of its biggest fundraising campaign.

The amendment, however, is so subtle that it is unlikely to have much impact on
either awareness raising or fundraising. The BCI has proposed an amendment to the
script of the advertisments as follows:

“Support Trócaire to help end gender inequality.” The original script stated:

## Advertisement

 [⌊Posthub advert. You create the campaign. We'll handle the postal journey. Get started at post-hub.co.uk.⌉](https://fundraising.co.uk/ads/posthub-20261007-300x250/)

“Support Trócaire’s Lenten Campaign to help end gender inequality.”

The action of BCI has sparked a debate in Irish newspapers and broadcast media that
has helped to draw further attention to the Lenten campaign. The section of the 
BCI code that relates to advertising states: No advertisement shall be broadcast
which is directed towards any religious or political end or which has any

relation to an industrial dispute.

Despite this change Trócaire says that it is satisfied that the three elements of
their Lenten campaign namely, fundraising, awareness raising and campaigning on 
UN Resolution 1325 (including the online petition) are still fully intact. In order
to ensure a successful Lenten campaign Trócaire felt it had no option but to agree
to this revised script.

Trocaire says that advertising is a central element in ensuring a successful Lenten
campaign and the work of the organisation is hugely dependent on the success of 
the campaign. RTE continues to carry Trócaire’s Lenten advertisements as originally
submitted.

 * **[PwC partners leading cancer charities](https://fundraising.co.uk/2007/03/14/pwc-partners-leading-cancer-charities/)**(
   14 March 2007)
 * **[Credit union foundation supports African women](https://fundraising.co.uk/2007/03/19/credit-union-foundation-supports-african-women/)**(
   19 March 2007)
 * **[Foundation grants deadline 30th March](https://fundraising.co.uk/2007/03/21/foundation-grants-deadline-30th-march/)**(
   21 March 2007)