# H&M's Kylie Minogue-inspired beachwear to raise funds for WaterAid

- Link: https://fundraising.co.uk/2007/03/11/hampm039s-kylie-minogueinspired-beachwear-raise-funds-wateraid/
- Published: 2007-03-11T00:00:00+00:00
- Author: Howard Lake

Fashion retailer H&M has designed a line of bohemian-chic beachwear inspired by 
Kylie Minogue, who will be appearing as the face of the company’s forthcoming beachwear
campaign. Ten per cent of all money spent on this beachwear line will be donated
to WaterAid.
The “H&M loves Kylie” line is part of H&M’s main swimwear range and
contains 15 styles which will be in all H&M stores that sell womenswear in mid-May.
The company’s collections are created by their own designers.

“It has been a great experience to work with H&M on creating this summer range. 
To me it is all about summer indulgence, effortless chic and lots of fun!”, said
Kylie Minogue.

Barbara Frost, Chief Executive of WaterAid, said: “WaterAid has a long and valued
relationship with H&M and is delighted to be involved with the ‘H&M loves Kylie’
line. The money raised from this will make a tremendous difference to the lives 
of people in the countries where we work, every £15 raised enables one person to
receive a sustainable supply of clean water, adequate sanitation and basic hygiene
education.”

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