# Cascaid to help NAS review its brand

- Link: https://fundraising.co.uk/2007/03/10/cascaid-help-nas-review-its-brand/
- Published: 2007-03-10T00:00:00+00:00
- Author: Howard Lake

The National Autistic Society (NAS) has appointed charity direct marketing agency
Cascaid to carry out a review of the charity’s brand and communications to “develop
a stronger and more consistent brand and key messages for its universal audience
of stakeholders, supporters and donor groups across the UK”. [Cascaid](http://www.cascaid.com)
won a competitive pitch against three other agencies.

NAS last rebranded in 2002. Charles Looker, Marketing Manager at NAS, explained 
the new move: “Rather then change our name and logo we are looking at developing
what is behind the logo. We’ve chosen to work with Cascaid because we believe they
understand our needs and can help make our brand work harder for us. We want to 
improve the way we talk to our diverse audiences with communications that flow across
campaigns and help shapes our culture.”

Cascaid will explore the charity’s brand using focus groups and one-to-one interviews
with staff and volunteers, as well as with donors, members, donors, the general 
public, medical carers and Government service funders.

## Advertisement

Using this research, Cascaid will develop “strong and consistent brand messages,
a communications guide and a revamped visual guidelines and literature system”, 
in order to lead future marketing communications within and throughout the organisation.

NAS deals both with a complex condition and with a wide variety of people, including
parents, carers, professionals and people with autism. It also delivers millions
of pounds worth of care, education and training services to local authorities all
over the UK.

Cascaid will be looking at new messaging, new tones of voice and new ways for the
charity to express itself.

Reuben Turner, Creative Director at Cascaid, is a key member of the team working
with NAS and said: “The challenge isn’t to change the organisation – it’s to help
it express more effectively the love, care, passion and expertise behind it.”

www.nas.org.uk

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