# EDM Media release National Fundraising File

- Link: https://fundraising.co.uk/2007/02/26/edm-media-release-national-fundraising-file/
- Published: 2007-02-26T00:00:00+00:00
- Author: Howard Lake

List management specialist EDM Media have released The National Fundraising File,
a list of “highly-responsive individuals” profiled from charity donors who have 
given to more than one charity. All have completed a detailed questionnaire, and
been identified as likely to respond to charity direct mail appeals.

EDM Media say that the file is “ideal for large-scale campaigns, major donor appeals
or regional mailings where the file offers high volumes and good roll-out potential”.

EDM Media’s Operations Director, Lisa Neville said: “Based on the top performing
profiles of charity multi-donors who have given to more than one charity, this National
Fundraising File gives our clients the freedom to target specifically for their 
campaign needs – whether regular givers or cash donors.

## Advertisement

“For the first time, smaller charities can access the kind of profiled selections
that traditionally only the larger charities could use. Larger mailers can also 
benefit from the uplift of a profile based on multi-donors who have a proven propensity
to respond to direct mail.”

From the file clients can select from major donors, legacy prospects, regular givers,
cash donors or [charity raffle players](https://fundraising.co.uk/2016/12/20/planning-successful-charity-raffle/).
They can overlay by type of cause supported: third world, medical, animal, children,
religious and environmental causes. Further demographic selects are also available.

 * **[Charity marketing and the power of the post](https://fundraising.co.uk/2007/03/01/charity-marketing-and-power-post/)**(
   1 March 2007)
 * **[Charities missing out on postal savings, say Post-Switch](https://fundraising.co.uk/2007/03/02/charities-missing-out-postal-savings-say-postswitch/)**(
   2 March 2007)
 * **[Baigent redesigns Women's Institute website](https://fundraising.co.uk/2007/03/06/baigent-redesigns-women039s-institute-website/)**(
   6 March 2007)

![Loading](https://fundraising.co.uk/wp-content/plugins/page-views-count/ajax-loader-
2x.gif)
