# CAF adds links on news releases to social media sites

- Link: https://fundraising.co.uk/2007/02/13/caf-adds-links-news-releases-social-media-sites/
- Published: 2007-02-13T00:00:00+00:00
- Author: Howard Lake

Charities Aid Foundation (CAF) has started to add links to social media websites
such as del.icio.us and digg to its web-based news releases, with the aim of getting
readers to publicise the releases even further.
The news release web pages now include
three links to del.icio.us, digg.com and reddit.com. CAF is encouraging readers 
to add links to their news releases on these popular social media sites and thereby
increase the readership of the content.

Many charities have been slow to exploit the opportunities of free publicity and
higher website traffic offered by the free social media sites. Interestingly, CAF
have added these social media links only to their news releases. They don’t appear
on other pages of their site which could probably benefit from them such as their
events and research publications pages. Indeed, there is nothing stopping the charity
from adding these links to each of their sites web pages.

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