# Royal Mail offers free For Dummies® book on direct mail

- Link: https://fundraising.co.uk/2007/02/11/royal-mail-offers-free-dummies-book-direct-mail/
- Published: 2007-02-11T00:00:00+00:00
- Author: Howard Lake

**The Royal Mail is offering free copies of “Direct Mail For Dummies®” which “provides
the practical help and techniques you need to make mailshots work for you and your
business”.**

The 132-page book – it isn’t simply a PDF – includes tips and techniques for direct
mail success, and is aimed at those with little or no experience of direct mail.

The title covers planning, execution and management of a successful mailshot. Appropriately
for the Royal Mail, “it explains why direct mail is so successful and shows you 
how it can benefit your company in terms of customer relationships and your bottom
line.”

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While it is not directed at the charity sector, its content is likely to be just
as relevant to charity staff as those at for-profit organisations.

To receive a free copy you simply need to register your contact details with the
Royal Mail.

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