# Action Planning rebrands and launches new website

- Link: https://fundraising.co.uk/2007/02/11/action-planning-rebrands-and-launches-new-website/
- Published: 2007-02-11T00:00:00+00:00
- Author: Howard Lake

**Not-for-profit sector Action Planning has rebranded itself and launched its new
look on its website.**

The consultancy consulted staff and clients as part of their branding technique.

The redesigned website presents details of the consultancy’s work; its programme
of conferences, seminars and training sessions for the next twelve months; and senior
positions in the sector for which they are recruiting.

## Advertisement

The rebranding features the new “waymark” logo which, the consultancy says, is designed
to represent the place where, on any organisation’s journey, Action Planning can
be brought in to help.

The logo is supported with the new strap line ‘Let’s start from here’ and the journey
theme is presented in a range of pictures and illustrations on the site.

Founder and Chairman of Action Planning, David Saint said: “For us and for our clients
this is not about a logo, a name or a strap line. This is about the essence and 
spirit of the organisation and how we communicate that both internally and externally.”

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