# British Red Cross hires agency for extra support for emergency appeals

- Link: https://fundraising.co.uk/2007/02/09/british-red-cross-hires-agency-extra-support-emergency-appeals/
- Published: 2007-02-09T00:00:00+00:00
- Author: Howard Lake

The British Red Cross has appointed multi-channel communication specialist Broadsystem
to manage overflow calls generated by its emergency appeals.
Although no direct 
response television activity is planned, Broadsystem will be on standby to handle
any overflow calls if a disaster occurs and an appeal is aired. This overflow mechanism
will be activated by the British Red Cross if necessary.

The additional service, which goes live this week, will supplement the customer 
management service provided by the charity’s lead agency, 2Touch. As part of the
project Broadsystem will record, transcribe and transmit donations to the British
Red Cross.

Sarah Riley, Outsource Agency Co-ordinator at the British Red Cross, said: “Broadsystem…
were on hand throughout numerous disaster appeals last year and have shown a positive
attitude in working alongside our lead agency, so were the natural choice to provide
overflow facilities in the future should we need them.”

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Broadsystem, a wholly owned subsidiary of News International, has other charity 
sector clients including Asthma UK, Dogs Trust, Blue Cross, Breakthrough Breast 
Cancer, Royal British Legion, Cancer Research and National Autistic Society.

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