# Toasty online fundraising

- Link: https://fundraising.co.uk/2007/02/08/toasty-online-fundraising/
- Published: 2007-02-08T00:00:00+00:00
- Author: Howard Lake

**Yournameontoast.com is an online fundraising initiative from a small Belfast-based
creative agency that marries humour, ‘electronic plaquing’ or online donor acknowledgement,
and pixel advert sites like Alex Tew’s milliondollarhomepage.com. It has already
raised over $6,200.**

In return for a donation [Yournameontoast.com](http://Yournameontoast.com) will 
write your name (or web address or even just a word of your choice) on toast and
publish it on the web site. The image of your toast will act as a link to your web
site.

The toast images are displayed in order of size of donation. Currently the top donations
are $330, $230, $225, $200, and £151.

## Advertisement

![Grab the World on a piece of toast](https://wfay6x.infiniteuploads.cloud/2021/
06/4665.jpg)

Provided the site can generate sufficient visitors and click throughs it will, like
the many pixel ad sites of a year or two ago, generate satisfied advertisers and
probably gain further new advertisers. Indeed, its creators have published a “heatmap”(
from crazyegg.com) on the project’s blog which they say shows that “creative toast
works… expensive toast works… and even toast that isn’t creative and isn’t expensive
is getting a heck of a lot of clickthroughs.”

## Minimal donation now $40

The original minimum donation was $5 but that has now risen to $40.

The site’s creators say that “all toasty profits go to Save the Children or World
Vision or Christian Aid or Oxfam or something else brilliant.” Indeed, they will
let the site’s users vote on who receives the money.

Pete Kerr of agency atto said: “We started Your Name on Toast as a friday afternoon
project, when all of the work we had left on our desks was too dull to do, or too
big to start.”

Having created the initiative with colleagues Heather and Karys, he said: “It works
because it’s remarkable. The toast on the site (especially the top row) accrues 
real value, because of the sheer amount of traffic and goodwill the owners receive
because of having it.”

It’s also remarkable because “people are paying $200+ for their names written on
a piece of toast with a sharpie [knife]”.

## A toast to creative fundraising

The site doesn’t yet include any Gift Aid declaration because it hasn’t selected
the recipient charity. Also, a good number of donations come from non-UK taxpayers.
However, atto are thinking about how to secure Gift Aid declarations in due course
at least from some of the larger UK donors.

Yournameontoast.com has already created another fundraising initiative. One of the
toasts on the site links to the Iproposeatoast blog. There, an amusing photo of 
a toast tableau encourages people: “if this made you smile, please show your appreciation
at www.womenatrisk.org.uk”.

 * **[Social enterprise’s beer toasts the value of volunteers](https://fundraising.co.uk/2016/05/11/social-enterprises-beer-toasts-value-volunteers/)(
   11 May 2016)
 * **[Boris Johnson contributes cheese on toast recipe to charity cookbook](https://fundraising.co.uk/2014/08/04/boris-johnson-contributes-cheese-toast-recipe-charity-cook-book/)(
   4 August 2014)
 * **[Toastmasters rolls out forst new education programme in 94 years](https://fundraising.co.uk/2018/06/29/toastmasters-rolls-first-new-education-programme-94-years/)(
   29 June 2018)**