# Open University encourages former students to foster access to education - Link: https://fundraising.co.uk/2007/02/07/open-university-encourages-former-students-foster-access-education/ - Published: 2007-02-07T10:08:55+00:00 - Author: Howard Lake The Open University is developing its legacy giving programme with a portfolio of new mailing materials developed by direct marketing agency Burnett Works. An initial mailing to selected alumni has exceeded targets, both in terms of potential income generated and recruiting new donors. Over two-thirds of those who responded positively had not previously given to the Open University. Karen Hart, Legacy Officer at the Open University, commented, Burnett Works worked brilliantly within our brand guidelines to completely refresh our legacy offering. ” ## Advertisement [⌊Posthub advert. You create the campaign. We'll handle the postal journey. Get started at post-hub.co.uk.⌉](https://fundraising.co.uk/ads/posthub-20261007-300x250/) The core proposition of the new materials is based on the Open University’s social mission to ensure access to education for all, and the creative solution is direct and people-focused. Alumni are invited to leave a gift in their will to ensure that other would-be students can ‘share the experience; share the knowledge; share the confidence’ offered by an OU degree. All the materials demonstrate the ongoing need for legacy income, however modest, and encourage potential donors to inform the university of their intentions. – ends – For further media information and images: Gillian Egan Burnett Works Telephone: 020 7841 3076 Email: gi*********@***********ks.com * **[First Fundraising Programme Courses of 2007 Take Place](https://fundraising.co.uk/2007/02/13/first-fundraising-programme-courses-2007-take-place/)**( 13 February 2007) * **[Faster Greener Printing for Charities](https://fundraising.co.uk/2007/02/13/faster-greener-printing-charities/)**( 13 February 2007) * **[It's time to flush out poverty](https://fundraising.co.uk/2007/02/13/it039s-time-flush-out-poverty/)**( 13 February 2007)