# Christian Aid uses affiliate marketing to promote Present Aid

- Link: https://fundraising.co.uk/2007/02/06/christian-aid-uses-affiliate-marketing-promote-present-aid/
- Published: 2007-02-06T00:00:00+00:00
- Author: Howard Lake

Christian Aid has partnered with online affiliate network Affiliate Network to drive
sales at its Present Aid gift website. The charity is offering 12% sales commission
on products sold via affiliate partners’ websites.
Present Aid offers over 30 fun
and unusual virtual gift ideas such as bicycles, goats and ducks. The income from
each gift sale is credited to one of the following funds:

* Agriculture and livestock

* Emergency and disaster preparedness

## Advertisement

 [⌊Posthub advert. You create the campaign. We'll handle the postal journey. Get started at post-hub.co.uk.⌉](https://fundraising.co.uk/ads/posthub-20261007-300x250/)

* Healthcare including HIV/Aids

* Power & energy

* Training and education

* Water and environment

Christian Aid offers a tiered commission structure for sales generated by affiliates:

Tier 1: 0 – 24 sales per month – 8%

Tier 2: 25 – 39 sales per month – 10%

Tier 3: 40 + sales per month – 12%

In common with other online affiliate marketing by charities Christian Aid offers
a 30 day cookie period, meaning that affiliates can be credited with purchases made
up to a month after the visit to their website.

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   7 February 2007)
 * **[CAF adds links on news releases to social media sites](https://fundraising.co.uk/2007/02/13/caf-adds-links-news-releases-social-media-sites/)**(
   13 February 2007)
 * **[Action Aid launches online community for its volunteer fundraisers](https://fundraising.co.uk/2007/02/14/action-aid-launches-online-community-its-volunteer-fundraisers/)**(
   14 February 2007)