# Blue Peter seeks UK Charity Partner

- Link: https://fundraising.co.uk/2007/02/06/blue-peter-seeks-uk-charity-partner/
- Published: 2007-02-06T14:59:44+00:00
- Author: Howard Lake

BBC TV programme Blue Peter is looking for a UK charity partner for its next appeal.

Now in its 49th year, Blue Peter is the longest-running children’s television programme
in the world. It is also a fully interactive brand, connecting with its audience
on a range of different platforms with services that extend far beyond the TV broadcast.
Blue Peter currently reaches an average audience of 1,100,000 for TV broadcasts,
with about 1,000,000 unique users visiting the website each week.

At the heart of Blue Peter is a set of ideals that remain focused on empowering 
children to make a positive difference, and this is particularly evident in the 
Blue Peter Appeal. The deadline for written proposals for their next Appeal, which
will run from November 2007 until October 2008, is Friday 9 March 2007.

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Assistant Editor Jack Lundie is looking for a cause that will touch every corner
of the UK: “We never appeal directly for money. We want our Appeal to be open to
all. A well-off child isn’t necessarily better off when it comes to taking part 
in our Appeals – everyone can offer something. We provide a setting, a system for
collecting and recycling a scrap commodity, or a framework for bring-and-buy sales.
But all the hard work is done by viewers with ingenuity, ideas and energy. Having
rich parents is no guarantee of any of those qualities. The primary objective is
to ensure the maximum participation of our audience. We are hoping to stimulate 
children, whatever their circumstances, to be participating, discriminating, critical
and active individuals.”

More information from [bbc.co.uk/charityappeals](http://www.bbc.co.uk/charityappeals)
or contact Sarah Courtice on 0208 225 8403. [Blue Peter](http://www.bbc.co.uk/info/policies/charities/bluepeter.shtml)

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